| |
Customers Please Note:
- this is an ebook that we send via PDF, please disregard the Current Status
- there are no shipping costs associated with this item, any shipping charges will be removed at point of sale.
Reaching senior executives and high net worth individuals is hard enough. Making these high value customers fall in love with your brand is even harder. Learn how from Simon Baggs, a specialist in extraordinary events and corporate relationship building.
Topics covered include:
- Events as a marketing tool
- Relationship marketing through events
- How to create extraordinary events
- Staging events in-house or outsourcing
- Case studies
- Partnering with likeminded brands
- Event pitfalls, horror stories, and what to avoid
- Technological assistance
- Developing KPIs and establishing ROI for events
- The ethics of hospitality
- Insurance, tax, and legal requirements
|
